Personalization

WHAT IS PERSONALIZATION?

Personalization as a concept seems fairly simple on the surface: personalize the experience based on how customers interact with the brand and consume its goods and services. Interactions are more relevant and timely across various channels of engagement. Companies using personalization deliver 5-8x ROI on their marketing spend and lift sales by more than 10%. Yet, for a variety of reasons, personalization remains an opportunity for many companies that are either just starting out or lack the necessary skills to fully realize its potential.

Valiance, with its advanced machine learning and data engineering capabilities, helps organizations bring diverse data together to identify finer behavioral patterns and enable deeply personalized engagement. Our data science team uses sophisticated predictive and machine learning techniques to uncover what factors driving desirable customer behavior and then create efficient algorithms for personalized customer reach out. The final result is a platform that constantly learns new customer behavior and deliver more intelligent & personalized cross channel engagement.

Content Recommendation

Engage your readers with relevant content based on past viewing history and current content being viewed

Offer Recommendation

Delight your customers with relevant and contextual offers based on their past and current transactional behavior.

CASE STUDIES

DIGITAL PUBLISHING
Content Recommendation

Created recommendation algorithms to recommendations to recommend similar articles and most relevant & likely to be viewed articles based on past & current viewership.

BANKING
Offer Recommendation

Created Spark based personalization engine to recommend contextual and relevant merchant offers to banking customers based on their past & current transactional

DIGITAL MARKETING
Customer Profiling

Our client is an Enterprise solutions firm providing SMS and email communication solutions to its clients in Banking, E-commerce and other industry segments

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