Category: Marketing

Data Science Marketing

Customer Segmentation: Data Science Perspective

Customer segmentation is a strategy to divide customer base into discrete customer groups. Read how data science is helping firms perform this effectively:

Artificial Intelligence Marketing

Survey: Marketers set to use AI to develop Content Marketing Strategy

In a new survey released by BrightEdge, over 500 surveyed marketers provide insight on AI-adoption tipping point, with key benefits aligned around understanding the customer, drive productivity and create better performing content.

Artificial Intelligence Marketing

6 applications of Artificial Intelligence in Marketing in 2018

How will Artificial Intelligence help marketers to identify new potential audiences and customer journeys to improve customer engagement? Read 6 approaches they can take in 2018: