WHAT IS PERSONALIZATION?
Personalization as a concept seems fairly simple on the surface: personalize the experience based on how customers interact with the brand and consume its goods and services. Interactions are more relevant and timely across various channels of engagement. Companies using personalization deliver 5-8x ROI on their marketing spend and lift sales by more than 10%. Yet, for a variety of reasons, personalization remains an opportunity for many companies that are either just starting out or lack the necessary skills to fully realize its potential.