Tag: Personalization

Artificial Intelligence

How is Wimbledon using Artificial Intelligence to enrich fan experience?

With a long standing partnership with IBM, Wimbledon is fusing together tradition and cutting edge technology to create a spectacle for both new and long-standing fans of the sport. Here’s a look at how it’s being done!

Artificial Intelligence Marketing

6 applications of Artificial Intelligence in Marketing in 2018

How will Artificial Intelligence help marketers to identify new potential audiences and customer journeys to improve customer engagement? Read 6 approaches they can take in 2018:

Personalization

Winning with Personalization in Financial Services

How does Personalization in Financial Services help increase revenue and foster a strong customer engagement? Click here to know more:

Advanced Analytics Natural Language Processing

Enriching Your Data is the Secret to Personalization

Data Enrichment adds value to and improves richness and quality of organizational data so that more data driven informed decisions can be taken!

Personalization

Customer Service is the Secret Weapon in the Personalization Game

The most personal brand conversations B-to-C companies are having today occur in a service center or on a retail floor. If CMOs want to personalize the customer experience they should…

Personalization

Six Key Ingredients in the Personalization Journey

Personalization as a concept seems fairly simple on the surface: personalize the experience based on how customers use and interact with the brand and those customers will feel that the…